As I am sure many of you know, my business background began in the fashion industry. Just like Natalie Massenet, I dreamed of being in the fashion business from the time I was a little girl. After realizing my dream of going to FIT and working in the fashion industry for 16 years (before moving on to use my skills of brand strategy to build our business today), I am still incredibly passionate about fashion to this day.
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It has been a while since I have focused on an article about women. As a women run and owned firm we are certainly proud to be part of this new dynamic. The article I am going to share is written by Claire Shipman and Katty Kay. I think that this article says it all about where the world is going and how important it is to focus on this most important demographic from a marketing standpoint and from a business persepective. Look at your team—do you support and encourage women in your business? Are you doing business with women run and owned companies? The attached article comes from the women owned Huffington Post and the point……”Survey after survey from California to Norway shows that women are not only good for business, but that companies that employ more senior women actually make more money. Call it Pink Profits“.
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