I was at lunch last week with a new friend and he asked me what is social media? I said to him it is a form of networking that is leveraged using social media tools online such at Facebook, Twitter, Flickr, Linkedin and so on. Yes—all things that most of us know!
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One of the things I want to continue to do with my blog postings is share with you the wins of admirable companies. Not just those that are run by women but those that are also taking stock of how they can better market to women and, of course, enhance how they market to everyone. One-to-One marketing continues to be important. But one-to-many, where social media now has the power through the many channels that most of us now participate, enables all of us to share ideas, information and pass it on to others.
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In the spirit of sharing at this time of year I wrote about viral marketing in my last post. 2009 is now just around the corner and the premier focus will definitely be answering the question—how will you engage your consumer with the goal of building brand evangelists one person at a time? Read the rest of this entry »