Is the Goal to Make Money or to Create a Group of Happy People?
June 22nd, 2009In light of the response that I have received from some of my Linkedin Group members about the posts that I have shared—regarding social media—there is still a discomfort in moving ahead for many companies and business people. There are many others that are diving in and can see that this is now the best way to get leverage with their customers in this new soft economy—preparing for the robust but different future. We know that if you create the right strategy to begin with (know what your goals are before you start) you can and will be successful. Better yet, focus on the target market that has the spending and decision making power. Yes…I’m talking about women. They use social media and spend a significant time online. They love to share information and they want to engage with the companies that will fulfill their needs and address their challenges (because they understand). And the end benefit is that your company will gain a brand evangelist and a repeat customer that spreads the word to others like wild fire!
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Marketing to Women, Online Marketing | 
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Tagged: audience, BUSINESSES, COMMUNITIES, COMPANIES, ECONOMY, EVANGELISTS, FUTURE, GET TO THE POINT, LINKEDIN, MACK COLLIER, MARKETING PROFS, MEMBERS, NICOLE MCKINNEY, ONLINE COMMUNITY, SOCIAL MEDIA, STRATEGY, TARGET MARKET, VIRAL GARDEN BLOG
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