It has been a couple of months since I have posted on our blog. The role of care giver to my father over the last year – has taught me that priorities change, time allows you to do only so much in one day and without your health nothing matters. As he is slowly recovering – I am going to try to get back to posting some of the amazing events this year has to showcase, in the warp speed world of digital tools and social media. I commend all of us out there – who are now adding the role of care giver to the list of tasks and priorities that shape how we live our lives.

Normally I post a link to articles that touch me or incite something that I wanted to talk about and share with our readers. For today I am going to post an article that I though was important as more businesses focus on how to market to women. Most of us are familiar with TED Talks. I have posted many of them on this blog over the last few yrs.  Engage Boomers: Media Posts rss feed from today – had a beautiful article written by Stephen Riley who attended the most recent TED Talks. What got me was the line “What Boomer Women Look Like” and the subsequent overview of some of the world’s most powerful women and how they reflect accomplishment – not reflected as a targeted age group – but rather as women making a grand difference around the globe – and as Riley writes “creating goals with a purpose.”
Read the rest of this entry »

One of the most important things for all advertising and marketing strategies is to keep in mind – your circle of influence. That is the “circle of people” that you and your customers go to for advice, opinions, support, criticism, research and so much more. The goal of all marketers should be to reach out first to your circle of influence and that of your target customers. Read the rest of this entry »

As we celebrate both Passover and Easter – I thought this article I found from Social Media Insider – not only offers great information – but  apropos in light of the holiday season. To quote another article I found in the New York Times – which speaks about business schools – incorporating courses about social networks as part of their MBA programs. The author Fiona Mackay says in response to a large retailer who makes some real social network blunders “The lesson: social media are not marketing toys to be handled by interns but a professional communications channels that require understanding of the technology and the community that uses it.” Here is the link if you would like to read the full article. http://tinyurl.com/yd2j5xv Read the rest of this entry »

Social media is no longer a phenomenon for most businesses. Many have yet to jump into the mix, but we no longer need to spell it out for them. That’s progress people! As for where social media is going, we’re looking at web video and mobile, from my perspective. I love videos. They are funny, you get to see someone in real-time, and you can connect with and share them so easily. Many videos are funny or inspiring—and can’t we all use some humour or inspiration now and then?
Read the rest of this entry »

Happy Earthday Everyone.  I have been talking about customer engagement since I began this blog.  For most brands the goal is to sustain continuous, ongoing relationships with customers.  Listening to and engaging with your consumers will allow you to actively be able to solve the challenges and concerns they have in their lives and fulfill those needs—bringing about change that will enhance their life. And in doing so, have them commit to an ongoing relationship with you. Better yet, they’ll share who you are—what you do and how YOU helped them—with others.
Read the rest of this entry »