Melding Social Media With Offline Marketing Channels to Move Your Business Forward
February 23rd, 2010The best way to show our readers that a serious, planned approach to social media as a key marketing channel can lead to success (when integrated with offline channels), is to provide case studies or corporate examples of triumph and prosperity.
Today’s post is going to do just that. In 2008, Starbucks (YES, I am one of their devotees ) found themselves in some serious hot water. Sales were down, there were major corporate management changes (which included Starbucks former CEO Howard Shultz returning and some management being let go), store closings, and some of the rapid rate expansion was slowed so that the company could go back to basics. The challenge? “How do they get back their relationship with their customer — the one they had when they first began?” Shultz claimed that, “Starbucks had lost its soul.”
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Tagged: AD AGE DIGITAL, BRAND, CEO HOWARD SHULTZ, CHRIS BRUZZO, COFFEE, customers, EMILY BRYSON YORK, Facebook, FOLLOWERS, FRIENDS, MARKETING CHANNEL, MYSTARBUCKSIDEA.COM, NICOLE MCKINNEY, PANDORA, PARTNERS, SALES, SHARE, SOCIAL MEDIA, STARBUCKS, TWITTER, WWW.BCADGROUP.COM, Youtube
Posted by nicolem
