Happy to be back after taking a short break. Happy Victoria Day to our Canadian readers that just passed and Happy Memorial Day to our American Readers.

Since we began writing this blog we have talked about the importance of creating brand connections with your customers. We have called it brand evangelism or brand evangelists- creating and cultivating that connection to your product and or services with those customers who love and care about what you do. It is this connection leveraging social media tools that can begin not only initiate a relationship – but become the engine – that viral engine that can spread the word,  about your products at a speed that appears to make traditional marketing ancient. Read the rest of this entry »

Happy Earthday Everyone.  I have been talking about customer engagement since I began this blog.  For most brands the goal is to sustain continuous, ongoing relationships with customers.  Listening to and engaging with your consumers will allow you to actively be able to solve the challenges and concerns they have in their lives and fulfill those needs—bringing about change that will enhance their life. And in doing so, have them commit to an ongoing relationship with you. Better yet, they’ll share who you are—what you do and how YOU helped them—with others.
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In a world of technology, creating a safe environment for all children is paramount. Protecting people from those that choose to create opportunities that can lead to danger or cyber bullying, especially in the case of girls, must be prevented. The Girl Scouts are putting their money where their mouths are; this article provides a great outline of what they and Microsoft have in store as they work together to represent values that will help young girls and their parents engage one-to-one online. Safely.
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