Mommy Bloggers are Your Target Market. Are You Tapped in and Listening?

bcadgroup — Mon, 08 Jun 2009 18:15:03 +0000

Share says on it’s home page that women are unique; we have have many voices and we want you to listen to us. Our goal and mission as a business is to engage everyone. And to make others realize the importance of focusing on, and incorporating into their marketing plans and strategy, ways to connect and engage one of the most important and lucrative target markets in this current economy. Women.

How are you incorporating women into your marketing plan? Are you connecting with them to find out how you can gain access to more of that .83¢ of every dollar that they now control?

Ad Age Digital has a video that is titled “Inside the Mommy Blogger Business”. This video shows you how some of North America’s largest retailers have got the picture and are leveraging relationships with women in conjunction with key products and services. They see how tapping into this target market will help them access the huge amount of buying power and sales opportunties that can be made.

In addition to the video, Ad Age Digital also states “Retailers, Publishers and Agencies Adjust to this new reality. Despite their light weight moniker, mommy bloggers have become heavyweight marketing business heavyweights. Now said to number in the millions these online women have cobbled together online networks that rival some mainstream media companies. And, they’re clearly a force that retailers under estimate at their own peril. In this “About Digital” report we talk to a retail giant, an analyst, major publisher and a pr agency to better understand how various segments of the industry are adjusting to this phenomenon.

Need I say more?

Best Nicole

Inside the Mommy Blogger Business

Retailers, Publishers and Agencies Adjust to a New Reality

Bcadgroup's Weblog » MARKETING PLANS

Mommy Bloggers are Your Target Market. Are You Tapped in and Listening?

Inside the Mommy Blogger Business