May 2011 be the best year yet for leveraging social media marketing initiatives and experiencing the success we saw with our clients in 2010!

Best Nicole and the BCAD Group Team

All businesses are using their online marketing efforts to build their brand, market their products and services and for many businesses – they want their visitors to take action in the real world. It is that integration of offline, in-store, events and the online initiatives you make – that can entice your audience – for a response to your call to action – like getting them into your store, participating in events or purchasing products that you may not offer via an e-commerce store. Read the rest of this entry »

I am always trying to find new ways to demonstrate to everyone how social media can be used for success. Leveraging an honest and direct relationship with your customer—so that they want to continue to talk with you, listen to you, share their ideas and concerns with you and be your brand evangelist! That’s the ultimate goal.
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We are proud to say that one of our core business strengths in the world of digital advertsiting and communications is our great design. As with everything in life, first impressions count. How you look, how you present yourself in that first 5 to 10 seconds, sets the tone for one’s perception of who you are. Same thing in business. Now-a-days, almost every business has a website or at least a landing page. This page is the gateway or first impression for your presence on the world wide web.
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The time has arrived where  brands have jumped on the bandwagon  to engage the consumer. In the case of some of the BIG brands, they are now ready to engage their customers in realtime via video. As per comscore media in January 2009, Canada had an online reach of  88%, United Kingdom had an online reach of 81%, Germany had an online reach of 82%, France had an online reach of 82% and the United States had an online reach of 76%. These are definitely numbers worth paying attention to!!!!!!!
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We want to hear your thoughts on how you feel about customer loyalty.

What are you doing to keep your current customers and let your dedication to customer service shine through when you gain new ones?
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As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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So what is the 840 million celebration? That would be the purchase Amazon’s purchase of Zappos.com for 840 million dollars! Bravo and congratulations to Tony Hsieh, CEO of Zappos!!!
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There is a lot of buzz about the access for products and services to build relationships with mommy bloggers and mavens—who can promote and market your services to an audience much larger and far more open to receiving imput and information than directly from you or your brand.
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There are a gazillion articles including my daily weekly posts that talk to the benefit of social media. In the end what you really want to see as you make your assessment is stats. I try not to post too many stats here as I want to encourage the sharing and educational format of learning. And stats (although the “proof is in the pudding“) can sometimes detract from that.
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