This concept began a few years ago with one of my favorite books on the digital world and social media – Groundswell. The concept of social computing behavior is understanding who your target market is and then how they like to communicate. For example -there are the early adapters or influencers who are the leaders – using the newest technology – then there are those – that are spectators – who might like to read blogs  -but don’t comment yet they too are engaged. Creating platforms that focus on the variety of people and they way they like to connect – is how you are going to – connect.create.cultivate – a relationship with your customers. Read the rest of this entry »

In all relationships there is give and take.  In the world of social media, many companies are now eager to leap into the world of social media networking—in particular Facebook and Twitter—to build their communities. There are many vehicles to do this and many businesses are giving away free coupons, for products and services, as a reward to those that join their fan page or tweet about their products and services. Others are making donations for charities that they support (e.g. we will donate $1.00 for each Facebook fan that signs up).
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