I tweeted the other day Digitally creative, innovative, design savvy, experiential , savvy to the user experience, agile, hungry = creative tech agency – So what does this mean and or refer to?

I was thinking about our small boutique agency. As we continue to grow and create successful campaigns for our clients, we work to carve out a space for those companies who greatly desire our skill, expertise, creative tech skills & bandwidth -while meeting and exceeding their objectives. Yes and keeping the money in their pockets with low cost innovation and implementation and high returns. Some believe the more “likers” and followers you have the better success you will be – yet they forget that it is quality not quantity you want via information and engagement. There is today no accident that your neighbor, former high school teacher, doctor, dentist and boss former & current are all on Facebook. (Yes we may all want to take an extra minute to review our privacy settings) It means that all the brands you can think of, businesses, products and services know we are all there too and they are looking for new marcom partners and business advisers to help them reach all of us. Both online and offline. It will be those such as ourselves with a wealth of award winning traditional talent and  savvy experiential technical talent – who clearly understand and can translate that user experience – on an array of platforms, that will help you knock it out of the park- in reaching that customer in the place you desire to have them go. Read the rest of this entry »

Since we began this blog we have been writing continuously about brand ambassadors and the power behind the people that love and support your brand. In creating an online community – it can be great to find someone with a following and profile related to your product and service – that you can leverage. Someone that can lend some passion, credibility through their following and knowledge of your products or services – that can share with the community you want to build. Read the rest of this entry »

PR has been a priority for most major corporations whether they retain a team inside or hire an agency outside of the business. “According to the Chartered Institute of Public Relations (CIPR), public relations is about reputation – the result of what you do, what you say and what others say about you. …” In some cases PR specialists were some of the first to embrace social media, in other cases PR specialists have stuck to their more traditional means of fostering relationships with key media in respective areas of print, radio, television and used the news wires to distribute their press releases with follow-up to their ongoing contacts to whom they have formed relationships. Read the rest of this entry »

We are back from taking a break with our posts and look forward to connecting with you again weekly – as we have done over the last few years. It is always interesting to hear how many companies are still fearful – of leveraging social media and use negative responses from customers as a reason to not dive in. As you have seen via many large companies Nestle, Motrin, Boeing to name a few – avoiding those customers who are complaining and or unhappy – can create issues that may become far bigger than they ever began. If you think of how you personally feel – when you are unhappy about something, speak up to that business immediately and they then find a way to fix the situation – you usually walk away not only satisfied – but far more passionate about that business or brand then you were prior to that particular situation. Read the rest of this entry »

We talk about social media and engagement on our SHARE blog – as key touch points – to understanding how to best leverage social media tools for your customer while building- honest and truthful mutually beneficial relationships. We talk regularly to our clients both new, current and potential about understanding your target market. One size does not fit all. It is understanding who you want to connect with and how they want to connect with you that is vital in serving your customer via social media. Read the rest of this entry »

Networking is the epicenter for new contacts, sales leads, friendships and new clients. Social media has been a magnificent platform for networking and sites such as Linkedin – have created a community – that has been a well respected platform for businesses and professionals. Twitter has now also become a great place to connect for all genres of interest both business and personal and lets not forget Facebook! Read the rest of this entry »

Remember those delicious Girl Guide Cookies? Or the Avon and Mary Kay representatives that used to come door to door – with their catalogs back in the day. They would have a bag of samples of products for you to try, you could leaf through their catalogs make your selections and then your representative would come back to your home and hand deliver your order. None of those things have disappeared – but like everything the methods for which some of those salespeople are now not only finding new customers, but communicating and engaging with their current customers is via social media online. Read the rest of this entry »

In light of the world cup soccer FIFA – taking place as I write this in South Africa – I thought it might be fun to write about sports and social media. As many sports fans know ,there are many sports that have embraced social media from NBA basketball ( which is in the midst of a nail biting finals), hockey congrats to the Chicago Black Hawks who won the Stanley Cup after a record draught of 49 years! WOW that is worth the celebration that took place on the streets of Chicago! Yes my beloved tennis just finished the French Open and all of these sports have embraced social media. Read the rest of this entry »

I was in a meeting a few weeks ago and one of the executives in the meeting mentioned -that many of her clients are not using social media. Big corporate companies in some cases are not – but IF you think for a second that it is not being used by every industry you can think of – think again! Almost everyone I know and that YOU know has a Facebook profile or knows someone who does. From your local grocery store, to your local news station, to the boutique who sells your favorite shoes all have a presence on Facebook! Read the rest of this entry »

I did a speaking engagement last week to a group of Sr. Executive women. When asked my advice on what is most important when looking to engage your business with social media -” I said you need to understand who your target market is and then aptly find ways to understand what their social computing behavior is and go from there.” Using the right data and traffic analysis tools – to find out who your most influential followers are and how they utilize social media tools – is the key to connecting with them and all the people that follow them and so on. So many people as I wrote in an early post a few weeks ago – get focused on building thousands of fans and or followers -rather than focusing on who that early adopter and or influencer is – for their community and the best way to communicate with them and their many followers who are part of your target market. Read the rest of this entry »