• Home
  • About Us
  • Creative
  • Bios
  • Share Brands
  • Say what?
  • Contact
  • Doings
  •  

    Red Cross Raises $1,000,000+ for Haiti Through Text Message Campaign

    January 13th, 2010

    Today’s post is a great reason to love and embrace social media. I am very saddened by the latest turn of events in Haiti. This country—which has been saddled for so many years with being one of the world’s poorest countries—now has to endure this latest catastrophic earthquake.
    Read the rest of this entry »


    Whole Foods a Model for Success With Social Media

    September 14th, 2009

    I have been watching Whole Foods for a while now and have used their example in the world of social media to many clients. As a fan of the Whole Foods grocery store (even when those delicate personal conversations have touched a nerve), it is a  place where you can get organic foods—both prepared and fresh—with a sense of community attached in the shopping experience. And as a business model, Whole Foods lends itself to social media quite beautifully.
    Read the rest of this entry »


    104 Year Old Twitter User

    September 8th, 2009

    This post certainly proves that Twitter can span all age groups. Social media is for everyone! You just have to love this story about Ivy Bean – who just turned 104yrs old and is using twitter. I’m following her and I hope you all will too!
    Read the rest of this entry »


    Gap Launches its New Demin Line Through Social Media—Not TV

    August 19th, 2009

    Remember those great Gap commercials with all the dancing and hip music? They used to start off the back to school season. Well the Gap is getting in the game and launching their new denim campaign online. Yup…Facebook is now going to be where the new launch happens. With sales that have definitely gone down and their new designer Patrick Robertson at the helm, the Gap is looking to recapture the days of olde—where part of their cache was the connection they had with the customers for hip, low cost quality clothing. Remember Sharon Stone wearing a Gap T-shirt with her couture skirt? Those were the days for them.
    Read the rest of this entry »


    Coming Next..Mobile Coupons?

    May 25th, 2009

    We are currently drafting a strategic plan for a consumer goods company and I mentioned just this morning that coupons, in this new economy, are definately worth giving attention. I must note that to some financial savvy people they were always important. Check out the http://www.couponmom.com/. Her site provides coupons for anything and everything that you could think of. Who doesn’t want to honor their almighty dollar by getting the best deal you can for the products and services you need and use?
    Read the rest of this entry »