January 13th, 2010
Today’s post is a great reason to love and embrace social media. I am very saddened by the latest turn of events in Haiti. This country—which has been saddled for so many years with being one of the world’s poorest countries—now has to endure this latest catastrophic earthquake.
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Tagged: DONATION, EARTHQUAKE, HAITI, INTERNATIONAL RESPONSE FUND, JENNIFER VAN GROVE, MASHABLE, RED CROSS, RELIEF, SHARE, SOCIAL MEDIA, TWITTER, WWW.BCADGROUP.COM, WYCLEF, YELE
Posted by nicolem
September 14th, 2009
I have been watching Whole Foods for a while now and have used their example in the world of social media to many clients. As a fan of the Whole Foods grocery store (even when those delicate personal conversations have touched a nerve), it is a place where you can get organic foods—both prepared and fresh—with a sense of community attached in the shopping experience. And as a business model, Whole Foods lends itself to social media quite beautifully.
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Tagged: BCAD GROUP, BLOG, COMMUNITY, customers, Facebook, FLICKR, FOLLOWERS, IPHONE APPLICATION, JOHN MACKEY, MASHABLE, NEW YORK CITY, NICOLE MCKINNEY, OBAMACARE, ORGANIC FOODS, SHARE, SOCIAL MEDIA, TWTTER, WALL STREET JOURNAL, WHOLE FOOD
Posted by nicolem
September 8th, 2009
This post certainly proves that Twitter can span all age groups. Social media is for everyone! You just have to love this story about Ivy Bean – who just turned 104yrs old and is using twitter. I’m following her and I hope you all will too!
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Tagged: ADAM OSTROW, BCAD GROUP, CNN, ENGLAND, IVY BEAN, MASHABLE, SHARE, SOCIAL MEDIA, TWITPICS, TWITTER FOLLWERS, TWITTER USER, WWW.MASHABLE.COM
Posted by nicolem
August 19th, 2009
Remember those great Gap commercials with all the dancing and hip music? They used to start off the back to school season. Well the Gap is getting in the game and launching their new denim campaign online. Yup…Facebook is now going to be where the new launch happens. With sales that have definitely gone down and their new designer Patrick Robertson at the helm, the Gap is looking to recapture the days of olde—where part of their cache was the connection they had with the customers for hip, low cost quality clothing. Remember Sharon Stone wearing a Gap T-shirt with her couture skirt? Those were the days for them.
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Tagged: 1969 DENIM JEAN, BORN TO FIT, BORN TO STRATEGIZE, CAMPAIGN, DENIM, DESIGNER, FACEBOOK. PATRICK ROBERSTON, FORTUNE, GAP, GAP.COM, IDOLATOR, MARKA HANSEN, MASHABLE, ROI, SHARON STONE, STYLEMIXER, THRILLIST, TV COMMERCIALS, VIDEOS
Posted by nicolem
May 25th, 2009
We are currently drafting a strategic plan for a consumer goods company and I mentioned just this morning that coupons, in this new economy, are definately worth giving attention. I must note that to some financial savvy people they were always important. Check out the http://www.couponmom.com/. Her site provides coupons for anything and everything that you could think of. Who doesn’t want to honor their almighty dollar by getting the best deal you can for the products and services you need and use?
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Tagged: ANDROID, CONSUMER GOODS COMPANY, COUPIOUS, COUPONS, COUPONS REDEEMED, GPS, IPHONES, iPods, JENNIFER VAN GROVE, LAYFAYETTE INDIANA, MASHABLE, MOBILE MARKETING PLATFORM, MOBILE PHONE, NICOLE MCKINNEY, SMARTPHONE, SOCIAL MEDIA, STRATEGIC PLAN, WWW.COUPONMOM.COM
Posted by nicolem