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    Success of Online Retailers – What are They Doing Right?

    September 23rd, 2009

    In this new economy, online retailers have been able to hold their own and are out performing other business sectors. And now that women are seen as a clear target for marketing, understanding their economic power and the fact that they are key shoppers in the web world has opened up opportunities for bricks and mortor businesses to get on board. I wrote a few posts back that Zara, the successful fashion retailer, is now adding an online ecommerce piece to their business and so has Lulu Lemon Athletics.
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    No Comments » | Online Marketing | Permalink

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    Posted by nicolem

    Mom and Pop Businesses are Turning to Social Media

    July 23rd, 2009

    It’s not just the large companies that are getting in the Social Media game—it’s also the small “mom and pop” shops that show how success can be attained in building customers by using twitter. For those that are looking for case studies to support the notion that social media can drive success (proof that it’s safe to dive in) the article I am going to post from the New York Times is for you.
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    3 Comments | Online Marketing | Permalink

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    Posted by nicolem