It is amazing how quickly the news media has leaped into social media – while may businesses and corporations still lag behind in hesitation . I read most of my newspapers online now – 3 to be exact and tend to go to several of the sites – where I used to subscribe to magazines. I do admit that there is something great about a beautiful print magazine. My favorites continue to be Vogue, home decor magazines and of course food. Some magazines have been extremely successful in integration of offline and online, Bon Appetite is one that has a robust site and Facebook fan club. Read the rest of this entry »

Tranparent is a word that has been floating around for a while. The dictionary definition: easily seen through, recognized, or detected. The media and the internet have helped to provide a forum where people can now have direct and immediate relationships with information products and services. The benefit of social media is that you can now talk directly to the customer about who you are as a brand, share your values and share your story while targeting (globally) those whose values match yours. In turn, your customers and fans can pass your story on.
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As Michael Jackson’s memorial service is about to take place today, I thought this post about measuring metrics (for what will be invariably your own 15 minutes of fame—coming in the very near future!) was definately appropos!
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When it comes to my understanding of “Social Media” (or should I be saying, Social Networking Communities) one of the pivotal sources of information for me was a book entitled, Groundswell. The authors, Josh Bernoff and Christine Li, were both at Forrester Research and they really clarified this new digital medium for me while providing a spectacular argument, with many case studies sited for reference, to substantiate its relevance and the importance to engaging NOW.
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As a women run and owned company we always want to find information and resources that will propel women forward, while educating and informing businesses on how they too can better target this most important demographic. They say that this is “the age of diversity.” And thanks to the election of Barack Obama, President elect for the United States, and the media coverage that election process has garnered, that description certainly seems to ring true.
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