Social Media Wins in 09 Marketing Plans
December 30th, 2008In most of my postings I have not really shared too many articles dedicated to stats. Boy would my father be proud of this post! As an academic who focused on research and statistics, the facts do always lie in the numbers he would be sure to remind me! There is no question that brand evangelism in 09 will be driven by customer engagement. In these economic times that will affect the entire world—companies will need to utilize tools and marketing channels that will allow them to have a conversation with their customers. These conversations and the sharing of information will be a strong determinate to how you build your brand, share your story—the story that will engage and resonate with your target market.
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Tagged: ASSOCIATION MARKETER, audience, BLOGS, BRAND EVANGELISTS, CONVERSATION, CORPORATE MARKETERS, CUSTOMER ENGAGEMENT, CUTBACKS, DECREASED BUDGETS, E-NEWSLETTERS, INVESTMENT, JOE PULIZZI, JUNTA42, MEDIAPOST, MICROSITES, NICOLE MCKINNEY, ONLINE VIDEO, PUBLISHING/AGENCY/PROFESSIONALS, SOCIAL MEDIA, SUBSCRIBERS, WHITE PAPERS
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