Networking is the epicenter for new contacts, sales leads, friendships and new clients. Social media has been a magnificent platform for networking and sites such as Linkedin – have created a community – that has been a well respected platform for businesses and professionals. Twitter has now also become a great place to connect for all genres of interest both business and personal and lets not forget Facebook! Read the rest of this entry »

One of the most important things for all advertising and marketing strategies is to keep in mind – your circle of influence. That is the “circle of people” that you and your customers go to for advice, opinions, support, criticism, research and so much more. The goal of all marketers should be to reach out first to your circle of influence and that of your target customers. Read the rest of this entry »

Social media is no longer a phenomenon for most businesses. Many have yet to jump into the mix, but we no longer need to spell it out for them. That’s progress people! As for where social media is going, we’re looking at web video and mobile, from my perspective. I love videos. They are funny, you get to see someone in real-time, and you can connect with and share them so easily. Many videos are funny or inspiring—and can’t we all use some humour or inspiration now and then?
Read the rest of this entry »

The talk from Twitters critics is that it is cooling off—that it is not a viable source from which to engage and connect. The article that I am going to feature today, comes from Advertising Age and certainly gives a reason to second guess that particular viewpoint. Hey, it may be worth a second look if you have already written Twitter off.
Read the rest of this entry »

In a world of technology, creating a safe environment for all children is paramount. Protecting people from those that choose to create opportunities that can lead to danger or cyber bullying, especially in the case of girls, must be prevented. The Girl Scouts are putting their money where their mouths are; this article provides a great outline of what they and Microsoft have in store as they work together to represent values that will help young girls and their parents engage one-to-one online. Safely.
Read the rest of this entry »

In 2009 women still lag behind in math, science and technology. That being said, it is great to see that at the onset of a New Year another women has been named CEO for Yahoo.
Read the rest of this entry »