In the last month I have had several large potential and current clients come to us and say that they want to grow their email lists and need innovative ways to do that. With the comfort and now current use of social media – leveraging social media tools is a great way to do this. Social media tools allow for a  more targeted, relevant and successful email campaign – that encourages the recipient to get involved and better yet SHARE! Read the rest of this entry »

One of the ways that companies can be successful with a  ROI via onine initiatives – is through search. Search defined as Search Engine Marketing is defined as “a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.” in Wikipedia.  One of the regular questions we receive from our clients both current and new is what is the next thing? Read the rest of this entry »

When is the last time that you left your house or office without your cell phone? Or went throughout the entire day leaving your cell phone behind on purpose? For me, my cell is my personal and business lifeline all wrapped up into one. It houses my contact list—the days of remembering a phone number are long gone. My calendar, my email, texts and the internet are all at my finger tips should I need to search something. My social media feeds are there too so I can Tweet and update Facebook as I move throughout my day. My alarm for the morning resides on the phone as well, and yes—it stays by my bed at night when I am asleep!
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