November 24th, 2009
My last post was about understanding your customers offline in order to understand what the mandate and goal is for the target market you want to reach and how best to reach them. You need to talk to them and find them, so that you can be sure that you are aiming your strategy in the right place.
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Online Marketing | 
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Tagged: BCAD GROUP, BILL MARIOTTS BLOG, DELL, Facebook, JASON FALLS, KEYWORDS, MONEY, NEWSELTTER, ROI, SHARE, SOCIAL MEDIA, SOCIAL MEDIA EXPLORER, SOUTHWEST AIRLINES, STRATEGY, TWITTER FOLLOWERS, WIGGLY WIGGLERS
Posted by nicolem
July 30th, 2009
As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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No Comments » | Marketing to Women | Permalink
Tagged: AAA AUTO CLUB, AD AGENCY CREATIVE DIRECTORS, BRIDGET BRENNAN, CEO, CHIEF MARKETING OFFICERS, ENGAGEMENT, FEMALE FACTOR, FORTUNE 500, GLORIA LAU, INVESTORS BUSINESS DAILY, KELLOG SCHOOL OF MANAGEMENT, MARKETING, MONEY, NANCY FEIN, NEW ECONOMY, NICOLE MCKINNEY, NORTH WESTERN UNIVERSITY, PROCTOR AND GAMBLE, PURCHASING POWER, RYLAND HOMES, SHARE, STATS, SWIFFER WETJET, TOYOTA MOTOR SALES, women
Posted by nicolem
November 17th, 2008
Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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Tagged: BLOG, BRAND, BRAND EVANGELISTS, CAMPAIGN, COMPANIES, CONCEPTS, CONNECTIONS, COUNTRY, CRITICS, CUSTOMER, DESIGN, DIGITAL, EVANGELISTS, INFLUENCERS, INFLUENTIAL BLOGGERS, INNOVATORS, MARKETING PROFS, MONEY, NICOLE, PARTICIPATE, PEPSI, ROHIT BHARGAVA, ROI, SOCIAL MEDIA, SPECTATORS, UNDERSTANDING
Posted by bcadgroup
