We are back from taking a break with our posts and look forward to connecting with you again weekly – as we have done over the last few years. It is always interesting to hear how many companies are still fearful – of leveraging social media and use negative responses from customers as a reason to not dive in. As you have seen via many large companies Nestle, Motrin, Boeing to name a few – avoiding those customers who are complaining and or unhappy – can create issues that may become far bigger than they ever began. If you think of how you personally feel – when you are unhappy about something, speak up to that business immediately and they then find a way to fix the situation – you usually walk away not only satisfied – but far more passionate about that business or brand then you were prior to that particular situation. Read the rest of this entry »

In the world of technology, there is no ultimate formula (as of yet) that will provide guarantees. Not to mention the speed at which this arena changes—which means that in order to really understand technology, you need to be involved and engaged to be able to educate others about how to integrate it.
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You know, even when I was a young girl I felt different. I wasn’t into the same things as a lot of the other little girls—skipping about in their little dresses and pigtails. I was a loner. I enjoyed reading and writing my own little stories; I could spend hours drawing and not even care whether I saw another human face (other than the one I’d just sketched). I always thought I was a bit of an odd-ball—not that there’s anything wrong with that! So from my somewhat unique vantage point, it’s interesting to me to see how this whole ‘Motrin’ debacle has been playing out.
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