June 25th, 2009
In light of my action packed day I am going to keep my portion of this post very short. I came across some very interesting stats this morning that talk about the growth of interactive advertising. I am ALWAYS in support of integration with offline, online and in-store for all of you who will come back to me to question social media’s importance. BUT I do feel that these stats indicate that no one is in a position to ignore the power of engaging their customers online. This information comes from Online Daily Media, posted by Joe Mandese and released Wednesday by WWP—the largest buyer of media in the world. I am now reading all of my newspapers online. National Post, Globe and Mail, the NYT and Washington Post, and WSJ. Along with my twitter feeds from the likes of CNN, BBC and so many more, I can get all my news feeds quickly in real time. That, and I can control how and when I receive the information.
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Tagged: ADAM SMITH, BBC, CNN TWITTER, GLOBE AND MAIL, GROUP M, IN-STORE, INTERACTIVE ADVERTISING, INTERACTIVE MEDIA, JOE MANDESE, NATIONAL POST, NEWSPAPER, NICOLE MCKINNEY, NYT, OFFLINE, ONLINE, ONLINE DAILY MEDIA, SOCIAL MEDIA, UK, WASHINGTON POST, WSJ, WWP
Posted by nicolem
June 1st, 2009
I have written many posts that include tips about how to use social media tools. And in my mind, when a respected newspaper such as the Wall Street Journal features such articles, they are sending a strong message to all businesses that haven’t got into the social media marketing mode…..Get in the game!
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Tagged: BLOGGER, BLOGS, CEO TONY, COKE, CUSTOMER SERVICE, DOE-ANDERSON, ELLEN DEGENERES, Facebook, GOOGLE, HSIEH, JASON FALLS, JENNIFER OPENSHAW, LIVEJOURNAL, NEWSPAPER, NICOLE MCKINNEY, OPRAH, POLITICIANS, RSS FEEDS, SOCIAL MEDIA TOOLS, SOCIALMEDIAEXPLORER, TWITTER, TYPEPAD, WALL STREET JOURNAL, WEB, WORDPRESS, ZAPPOS
Posted by nicolem
December 3rd, 2008
The title of this post comes from an article I read yesterday in the Huffington Post which, since we’re on the subject of women, happens to be run by Arianna Huffington, founder. (As a side note, reports indicate that the news blog is now worth more than some traditional newspaper companies. But that, my friends, is a discussion for another day!). This particular article, written by Cecile Richard’s, lauds Obama’s selection of Hillary Clinton for Secretary of State and the fact that she will champion women’s health worldwide. As I’m sure most of you are aware, this stems back from her stay in the White House (back in the early 90’s), during which time she was selected by her husband to head and champion a universal health care program for the US. The article continues:
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Tagged: AFRICAN AMERICAN WOMEN, ARIANNA HUFFINGTON, BANKER TO THE POOR, BEST BUY, BLOG, CECILE RICHARDS, CONDOLEEZZA RICE, DECISION MAKERS, GLOBE, GRAMEEN BANK, HILLARY CLINTON, HUFFINGTON POST, MUHAMMAD YUNUS, NATIONAL SECURITY, NEWSPAPER, SECRETARY OF STATE, TARGET MARKET, UNIVERSAL HEALTH CARE, WOMEN'S HEALTH, WORLDWIDE
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