One of the ways that companies can be successful with a  ROI via onine initiatives – is through search. Search defined as Search Engine Marketing is defined as “a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.” in Wikipedia.  One of the regular questions we receive from our clients both current and new is what is the next thing? Read the rest of this entry »

These days in marketing – many are looking to mobile and the ipad and how to create apps and mobile campaigns to leverage their social media and marcom campaigns. As a communications company that continues to expand – as one of the few truly global leaders in Canada – we are interested in the power of mobile – not just how we use it here in our day to day life – but how the world is using mobile and the power it has on the global stage. Read the rest of this entry »

One of the wonderful things taking place at BCAD Group - is our expansion plan and addition of new team mates – who are working with us on new and exiting projects as we continue to grow! Every week we are going to feature a guest blogger. Sometimes they will guests that are working with us and on other weeks we will feature a variety of interesting people that we respect and admire to SHARE with you – their thoughts, ideas and opinions on a variety of topics. Read the rest of this entry »

As we begin to eagerly move forward in the last quarter of 2010 – social media is no longer something that is unfamiliar to most. Today via my Twitter feed, I saw a question from Mitch Joel of Twist Media and Author of the book Six Degrees of Separation – that asked
Does complaining about customer service in social media make a difference?

All sizes of companies big and small have lost their leverage with purchasing customers – because the public in many cases has lost trust in brands. These customers who have had information pushed to them for years and years – now have the opportunity and are armed with the information they need about products and services -without the assistance of the companies that produce and offer those products and services. Read the rest of this entry »

It is October already and I am going to try to keep up once again with our blog posts. I start out with a new month writing about something that is of interest to most of us – marketing green.  For most businesses this is an agenda and sustainability is not just a discussion point but rather a line item for budget and one of the way many businesses – are trying to show that their brand is making a commitment to being a committed corporate citizen. Read the rest of this entry »

Hi Everyone,

I have not abandoned our blog and thought that I should send out another note to let people know that we are still here. As I mentioned earlier in the summer, I have been one of the main care givers for an aging father – who has encountered a time in his life where unforeseen medical issues have popped up one after another. As like many of you, one never expects the amount of time or effort that this support can demand and I am happily yet juggling all of the additional planning needed to fulfill both my personal and growing business commitments.

The amazing thing is that there are so many of us just entering into this transition of supporting our families and maturing parents – as we all continue to move on in years. Since I posted my last note – letting you know why we had lapsed on our regular posts after all these years – many of you have come forth to share your stories of the support you too – are also giving to your families and how you have worked to make room in your lives for these added adjustments and responsibilities. I thank you for those that have come forward and encourage others to share their stories with us.

I have been able to keep up posting on Twitter and Facebook as I can post from my iphone easily via Tweet Deck and hope you will continue to engage with us there as well.

Work is ways there but your health is a precious gift to which nothing is more important.

Looking forward to connecting again with you all in October!

Best Nicole

As mobile continues to grow and more people are now using smartphones – the opportunity to leverage their multi-function applications for marketing of your brand products and services – has become increasingly important. As our world continues to be more connected with social media the ability to use your phone – as your roaming computer – has made information available to you  instantly. I am sure you have seen or heard about QR codes. The black and white matrix embedded in a box shape. By using your camera to take a picture of the matrix – it allows you access to websites, images and text. Read the rest of this entry »

PR has been a priority for most major corporations whether they retain a team inside or hire an agency outside of the business. “According to the Chartered Institute of Public Relations (CIPR), public relations is about reputation – the result of what you do, what you say and what others say about you. …” In some cases PR specialists were some of the first to embrace social media, in other cases PR specialists have stuck to their more traditional means of fostering relationships with key media in respective areas of print, radio, television and used the news wires to distribute their press releases with follow-up to their ongoing contacts to whom they have formed relationships. Read the rest of this entry »

We are back from taking a break with our posts and look forward to connecting with you again weekly – as we have done over the last few years. It is always interesting to hear how many companies are still fearful – of leveraging social media and use negative responses from customers as a reason to not dive in. As you have seen via many large companies Nestle, Motrin, Boeing to name a few – avoiding those customers who are complaining and or unhappy – can create issues that may become far bigger than they ever began. If you think of how you personally feel – when you are unhappy about something, speak up to that business immediately and they then find a way to fix the situation – you usually walk away not only satisfied – but far more passionate about that business or brand then you were prior to that particular situation. Read the rest of this entry »

Muhammad Ali