All businesses are using their online marketing efforts to build their brand, market their products and services and for many businesses – they want their visitors to take action in the real world. It is that integration of offline, in-store, events and the online initiatives you make – that can entice your audience – for a response to your call to action – like getting them into your store, participating in events or purchasing products that you may not offer via an e-commerce store. Read the rest of this entry »

In 2009, there is no longer a business out there that can negate the importance of social responsibility as a key component of their brand identity. The current global economy, the planet and our communities—both local and global—demand the respect and commitment from all of us on a business and personal level. Many brand evangelists are now committing themselves to products and services whose corporate social responsibility is associated with their own values. Social media is now beginning to be seen as a vital tool in allowing these businesses to demonstrate how they are using their business, their brand (and their employees) to assist them in their mission to be good corporate citizens.
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We are proud to say that one of our core business strengths in the world of digital advertsiting and communications is our great design. As with everything in life, first impressions count. How you look, how you present yourself in that first 5 to 10 seconds, sets the tone for one’s perception of who you are. Same thing in business. Now-a-days, almost every business has a website or at least a landing page. This page is the gateway or first impression for your presence on the world wide web.
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The time has arrived where  brands have jumped on the bandwagon  to engage the consumer. In the case of some of the BIG brands, they are now ready to engage their customers in realtime via video. As per comscore media in January 2009, Canada had an online reach of  88%, United Kingdom had an online reach of 81%, Germany had an online reach of 82%, France had an online reach of 82% and the United States had an online reach of 76%. These are definitely numbers worth paying attention to!!!!!!!
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Nike continues to lead the way with their innovative visuals through thoughtful and creative videos, imagery and messages—encouraging all of us to be our best selves. I personally love the way they portray women and continue to energize and excite us to be better and do more, while maintaining that individuality that makes each women unique. This latest video yet again provides a reminder to all of us to Work it out.

What are you waiting for? Just do it.

Best Nicole

I am going to post the link to the article where I found this quote. I think it’s one of the most helpful and insightful articles I have read in quite a while. The title is “Multiscreen Madman” and it’s from the New York Times (yes, one of my favorite sources of information). This article features an interview with Robert Rasmussen, executive creative director of the Nike account at R/GA, AKQA chief creative officer Lars Bastholm and Barbarian Group CEO Benjamin Palmer.
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