The Virtual-Reality-Based Community—The RNC’s open-source quest for an online strategy
February 17th, 2009I was reading Slate.com this evening and blaring out at me I saw “Republicans discover twitter”. As a fellow American living in Canada and an ardent follower and supporter of the Presidential elections that just passed, I couldn’t resist clicking on the link to read what this article was about. The media through-out the election chastised John McCain as he was not very computer literate. Whether or not this was or is true is irrelevant. What is true is that the Republican party did not command in any way, shape, or form the use of technology the way Obama did and continues to do. He galvanized his community by organizing them on the world-wide-web—leading a virtual marketing coupe. One that continues to be studied and used as an example for companies, who must understand and implement a community of brand evangelists for their products and services. A community that will share their message over and over and over again.
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Tagged: ABRAHAM LINCOLN, CAPITIAL HILL, CHRISTOPHER BEAM, FDR, JFK, JOHN MCCAIN, NEWT GINGRICH, NICOLE MCKINNEY, OBAMA, PRESIDENTIAL ELECTION, REPUBLICAN CLUB, REPUBLICANS, RNC CHAIRMAN MICHAEL STEELE, SLATE.COM, TWITTER
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