Are You Targeting the Influencers for Your Social Media Campaigns?
April 19th, 2010I did a speaking engagement last week to a group of Sr. Executive women. When asked my advice on what is most important when looking to engage your business with social media -” I said you need to understand who your target market is and then aptly find ways to understand what their social computing behavior is and go from there.” Using the right data and traffic analysis tools – to find out who your most influential followers are and how they utilize social media tools – is the key to connecting with them and all the people that follow them and so on. So many people as I wrote in an early post a few weeks ago – get focused on building thousands of fans and or followers -rather than focusing on who that early adopter and or influencer is – for their community and the best way to communicate with them and their many followers who are part of your target market. Read the rest of this entry »
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