Since we began this blog we have been writing continuously about brand ambassadors and the power behind the people that love and support your brand. In creating an online community – it can be great to find someone with a following and profile related to your product and service – that you can leverage. Someone that can lend some passion, credibility through their following and knowledge of your products or services – that can share with the community you want to build. Read the rest of this entry »

There is a lot of buzz about the access for products and services to build relationships with mommy bloggers and mavens—who can promote and market your services to an audience much larger and far more open to receiving imput and information than directly from you or your brand.
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In light of the response that I have received from some of my Linkedin Group members about the posts that I have shared—regarding social media—there is still a discomfort in moving ahead for many companies and business people. There are many others that are diving in and can see that this is now the best way to get leverage with their customers in this new soft economy—preparing for the robust but different future. We know that if you create the right strategy to begin with (know what your goals are before you start) you can and will be successful. Better yet, focus on the target market that has the spending and decision making power. Yes…I’m talking about women. They use social media and spend a significant time online. They love to share information and they want to engage with the companies that will fulfill their needs and address their challenges (because they understand). And the end benefit is that your company will gain a brand evangelist and a repeat customer that spreads the word to others like wild fire!
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