This is such a great story from the Associated Press. It definitely demonstrates the power of being resourceful, creative and tenacious no matter what the circumstances. I love the fact that we all have a story and using social media as an outlet to let that story be heard can lead to the most magnificent things. Bravo to Brianna Karp who, when she wound up in a situation where she had lost a good paying job and eventually found herself homeless, used the time during her job search to blog about being homeless. http://girlsguidetohomelessness.com
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I have written and posted many articles about mommy bloggers and engaging moms online – so I will keep my commentary short today. I did get this article in my inbox today from Media Post and I thought that these five clear, concise points to engage mom’s online were excellent and worth sharing. They focus on getting and keeping moms on your website which is where they are spending much of their free time these days. Share with them in a way that is respectful and intelligent and you can count on them Share their dollars with you!
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So what is the 840 million celebration? That would be the purchase Amazon’s purchase of Zappos.com for 840 million dollars! Bravo and congratulations to Tony Hsieh, CEO of Zappos!!!
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In light of my action packed day I am going to  keep my portion of this post very short. I came across some very interesting stats this morning that talk about the growth of interactive advertising. I am ALWAYS in support of integration with offline, online and in-store for all of you who will come back to me to question social media’s importance. BUT I do feel that these stats indicate that no one is in a position to ignore the power of engaging their customers online. This information comes from Online Daily Media, posted by Joe Mandese and released Wednesday by WWP—the largest buyer of media in the world. I  am now reading all of my newspapers online. National Post, Globe and Mail, the NYT and Washington Post, and WSJ. Along with my twitter feeds from the likes of CNN, BBC and so many more, I can get all my news feeds quickly in real time. That, and I can control how and when I receive the information.
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I think one of the most important things we tell our customers is that the online initiatives that everyone must now participate in, must be integrated with offline and in-store marketing channels where applicable. Integrated is the key here.

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