As Social Media Week Toronto comes to an end, I want to again say how great it was for me to be able to attend some of the events that took place.  SMW takes place is several cities such as NYC, San Paulo, San Fransisco, Toronto, London and Berlin. The aim of each event is to advance the usage of social media in the corporate, public and non-profit sectors. For those who are unfamiliar, or did not attend this past week, I urge you to add it to your calendars in the future. For more info, check out socialmediaweek.org.
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Social media now has the attention of many companies these days. Everyone is trying to figure out how to leverage and court the customers they want while providing them with the fuel and fire to become brand evangelists. Most companies forget that understanding the innovators, influencers, critics, spectators and those who choose not to participate at all should become a part of the concepts and format they need to develop in order to engage their target audience.
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