TED Talks and Marketing to Women
March 21st, 2011It has been a couple of months since I have posted on our blog. The role of care giver to my father over the last year – has taught me that priorities change, time allows you to do only so much in one day and without your health nothing matters. As he is slowly recovering – I am going to try to get back to posting some of the amazing events this year has to showcase, in the warp speed world of digital tools and social media. I commend all of us out there – who are now adding the role of care giver to the list of tasks and priorities that shape how we live our lives.
Normally I post a link to articles that touch me or incite something that I wanted to talk about and share with our readers. For today I am going to post an article that I though was important as more businesses focus on how to market to women. Most of us are familiar with TED Talks. I have posted many of them on this blog over the last few yrs. Engage Boomers: Media Posts rss feed from today – had a beautiful article written by Stephen Riley who attended the most recent TED Talks. What got me was the line “What Boomer Women Look Like” and the subsequent overview of some of the world’s most powerful women and how they reflect accomplishment – not reflected as a targeted age group – but rather as women making a grand difference around the globe – and as Riley writes “creating goals with a purpose.”
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