Share Your Long Tale
August 18th, 2009We all have a story. I always ask new customers “what is your story and is it being told?” Many times most businesses, brands, products and services begin with their story and then get caught up and forget how it impacts the value—they forget who the brand is targeting and lay that story to rest. In the “new world economy”, as I like to call it, your story is integral. It’s what draws potential evangelists and creates a connection that gives you permission to share with them. And in turn, they’ll share your story with others.
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Tagged: ADVERTISING & MARKETING, BRAND, BUSINESS, COMPETITIVE MARKETPLACE, customers, ECONOMY, LONG TALE, NICOLE MCKINNEY, PERMISSION, PROSPECTS, SETH GODIN, SHARE, women
Posted by nicolem
