I first came across this video last week posted by my friend @alexasamuels and variations of this theme have been roaming on Twitter in the last couple of days. The discussion revolves around the success of social media. P&G made a huge declaration -“The nation’s largest advertiser said it would forgo further involvement with daytime television serials (called “soap operas” because P&G used them to sell soap, dish washing liquid and laundry detergent) in favor of a hefty investment in social media.” I say that is certainly putting a stake in the sand!

As we work to gear up with new campaigns for our clients in 2011 – using a digitally ahead- total communications outlook – leveraging tools like Facebook, Twitter and Youtube do and can work - not only for consumer engagement but to increase sales too! In a great article posted on Brandchannel.com – Going Social: Brands Large and Small Must Adapt to Social Media in 2011, Author Barry Silverstein says” Going social will demand a whole new level of consumer responsiveness from brand marketers – and a whole new way of looking at lead generation and qualifications process. Those who rise to that challenge will have the distinct advantage over their competitors in 2011. Click here to read more of this article.

For us the proof is always in the case studies and examples of success to show how powerful something can become. Everyone by now is familiar with the Old Spice campaign. That campaign garnered 140 million views on Twitter, an increase of Facebook fans of 2700% and 1.2 million Facebook fans. Sales rose 107%, according to Neilsen Data. You can’t get better than that. Here’s a link to a video from CREATIVITY that provides a case study for you to see how it worked so well.

The famed agency Weiden Kennedy knocked it out of the park with this one. What are you gonna do?

Best Nicole

Most of my posts of late have focused on social media and consumer engagement. Our agency focuses on 2 areas – social media and knock the wind out of you creative design. Today I am going to focus on the importance of design and the immediate connection and engagement that can be realized by great design.

For most bricks and mortar businesses – the way visitors  discover new products – comes from great design and packaging. Consumers are smart have so much messaging speeding by in so many formats – that anything that pops out at them as new – is certainly vital way to create awareness. Too add to that important factor is the footprint that products now take up – in the store and in your home. Read the rest of this entry »

When we created SHARE, it was founded on a basic idea: that as successful, bright, creative women who are key influencers and decision makers for point of purchase (across so many categories and channels), we could really make a difference with our knowledge, based on who we are and the clients we work with. One of the reasons we focus on social media, is because of the ease in which we understand the parallel between social media and the way women naturally connect and engage with one another. Of course, we’re always clear that what is good for women is GREAT for men.
Read the rest of this entry »