I think for many now jumping on the social media bandwagon, one area of measurement is based on the number of fans that one has. In some cases, it’s great to have hundreds of thousands of fans—IF you can lead them to click throughs on your site or directly track them to retweets of products and services or sharing via Facebook (from all of your friends to their friends and so on…). But many are, as in life, “fair-weather friends”: they come, look around, sign up…but don’t really engage or connect. Especially when you don’t have a strategy that is going to ensure that you connect with them for a direct call to action. Yes. You want a call to action. One that includes a mutual passion for the give and take that is going to be SHARED by your business and the friends/customers you are going to friend and follow.
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I just read a great article (after which I named this post) in I Media Connection, written by Doug Schumacher. I Media Connection is a marketing community that posts all sorts of great marketing information. This article was as humorous for me as it was informative, as it talks about the fact that even if you make a conscientious effort NOT to participate in social media, it is ultimately inevitable that you already ARE—in so many ways!
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