I was chatting with a new client today about social media and how it can be utilized to elicit a positve and engaging response from your customers—especially when they are uphappy. In our discussion, we talked about companies who are getting it right—and Domino’s pizza came to mind for us both. Have you seen their recent TV spot about how they “say that customers complained that their crust was like cardboard and their sauce had no taste.” They continue on to mention how they were listening and have made changes to those EXACT things! Bravo Domino’s. Well it gets better…
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As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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I have had two new client meetings this week and both asked the same question. Where do I think things are going to move to in the next 12 to 24 months? As my expertise comes from a business and strategic perspective, and as I am not a technical architect (but an avid student of digital and new media as it relates to brand strategy and marketing) my answer to both was mobile.
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