I sign up for many ezines, blogs, rss feeds and newsletters. After a time, you find that some of them no longer provide you the info you need or want. Maybe you don’t have the time to read the mountains of information you thought you could and sometimes you decide you just want to opt out.
Read the rest of this entry »

Today’s post is apropos, as it addresses the fact that the means of communication prior to the advent of technology began with stories. At the dawn of evolution, stories were spread by word of mouth or drawn onto stone walls to be documented and passed along from generation to generation. I have always said that everyone has a story to tell. The value of that story is priceless when it is authentic, transparent and leads to why something clearly stands out and grabs at your core. A story that says, “this is the way I think, the way the I feel and the way that I want to lead my life.” Social media now provides the opportunity to return back to an earlier time by encouraging people to not only engage one-to-one with the products and services that they value and use, but also with each other.
Read the rest of this entry »

“No one wants a sales pitch from a company. Instead, they want to feel like they know the people behind the products.”

–Crystal King, blogging at Social Media Today

We are going to try to provide all sorts of examples of great branding at the same time we discuss the problems, concerns and ways that companies do not speak to women or consumers in a way that encourages them to become brand evangilists.
Read the rest of this entry »