Hi everyone – sorry for the lack of posts the last few days. As the year comes to an end and the holiday season kicks into high gear, we here at Share are busy little elfs!

One of the most important issues for your customer is to know that when they connect with or engage with you about a challenge or concern that they are having, they will be heard. From your perspective, you want to create systems in your social media platforms that will make sure that you are listening and responding in real-time as much as possible—or within a reasonable time frame—to each concern that you receive. I think many of the applications that make social media most successful—the  tried and true basics—come in to play in these sorts of situations.
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One of the keys to sharing information is telling a story. A story about who you are; a story about a product or brand; a story about a country or a culture. I write in our own blog that in defining a brand—everyone has a story—people use those stories to identify not only with one another but also in reference to the products and services they choose to use. In our “About Us” section of this blog, I ask “is your story being told“?
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Hi Everyone!

Sorry for the “lack of posts” last week. We had a blackout with no modem—so we went back to the old school ways of working for the week. We are back with lots of great posts to share this week! Today’s post is on its way.

Happy belated Canada Day and Happy belated July 4th to all of our readers!

Best Nicole

Over the weekend, I happened to check out the blog of a former co-worker of mine: a rather brilliant strategist and British bloke with a wicked sense of humour. Two weeks ago, he posted a commercial for a UK charity named Barnardo’s: an organization campaigning against the demonization of children (yep. You read it right). This notion in and of itself left me dumbfounded. Then I watched the ad.
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