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    A Study in How Using Twitter Can Build Your Brand

    January 20th, 2010

    Haiti had another aftershock, measuring 6.1 on the Richter scale, that resulted in no immediate damage. But this poor country is still in need of so much support. The Red Cross has raised more than $25 million with its text message campaign I wrote about on Jan. 13, 10. I just received a text from Rogers Wireless for those in Canada: you can text HELP to donate $5.00 and Rogers will pass through 100% of the proceeds. This is not the focus of today’s post, but we here at SHARE do want to SHARE our blog to support the people of HAITI. Thanks for all your help!

    There was much talk at the end of 2008 of the Barak Obama Presidential Campaign and how he used social media to build a movement for change. It has been a marketing study for many. The power that was leveraged by sweeping a country one person at a time and using individuals as community organizers to build what became a global movement was cutting edge.
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    Red Cross Raises $1,000,000+ for Haiti Through Text Message Campaign

    January 13th, 2010

    Today’s post is a great reason to love and embrace social media. I am very saddened by the latest turn of events in Haiti. This country—which has been saddled for so many years with being one of the world’s poorest countries—now has to endure this latest catastrophic earthquake.
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