Measuring the Social Web
February 9th, 2010Measurement has been at the epicenter of marketing for many, many years. Traditional marketing and advertising as well as public relations all have concise ways of measuring the success of a campaign. That success becomes an ROI for the client – as is mandated by the goals and milestones created for their brand, products and or services.
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Tagged: COMMUNITY, DATA, ENGAGEMENT, Facebook, FACEBOOK APPS, MASHABLE.COM, MEASUREMENT, MONETIZE, NICOLE MCKINNEY, ROCKYOU, SHARE, SOCIAL MEDIA, SOCIAL WEB, SYNGA SLIDE, TIM TREFREN, TWITTER, USERS, VISITOR RETENTION, WWW.BCADGROUP.COM
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