One of the keys to sharing information is telling a story. A story about who you are; a story about a product or brand; a story about a country or a culture. I write in our own blog that in defining a brand—everyone has a story—people use those stories to identify not only with one another but also in reference to the products and services they choose to use. In our “About Us” section of this blog, I ask “is your story being told“?
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The advantage of using online video is huge! Canada leads in online video reach compared to other countries. In January 09 the total videos viewed per viewer in Canada was 147.1. Total time spent on video went from 8:00 minutes to 12:00 minutes in Jan 09 and went slightly down as of Feb. 09 to 11.00 minutes. Those are some big numbers—streaming video +60% in the year according to Comscore media stats. Behind Canada in leading video viewership were the United Kingdom, Germany, France and the United States.
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One of the things that I have not written about is Facebook. It is now growing bigger than a tall building, faster than a speeding bullet and making in-roads into other social media applications. Most of us now have a Facebook page or know of someone that does. We all know that Facebook became one of the key operatives in the Obama Presidential campaign. It has now gone from a way to connect with friends, to a viable tool for businesses to share information, values and build that all important brand equity that is now becoming a best asset in this new economy.
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As one year inches towards the end and evolves into the beginning of another, many look back upon the year that has passed. So many exciting things took place in 2008. Many of them ground breaking all around the world. The US election was for the world—certainly one of many ground breaking opportunities to watch change take place in the United States.
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