I have a one word answer. Women. The Economist suggests that  women in the West are responsible for more than 80% of purchase decisons. That means they are purchasing in every product category—regardless of what many stereotypes suggest. That means not just great bags and shoes, but consumer electronics, cars and their maintenance and parts. That means the “traditional boy toys” are now the domain of the woman purchaser or decision maker that will decide what “boy toy” to buy!
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Everyone is using this time for change. How do we create ways to build our profile and our brand—do we truly want to sell or is there another way to yes create sales conversion? Of course. But think about what you could truly do if you laid a path and mindset—company wide—about inspiration and passion. You could engage each and every person in your company to inspire the people you do business with. Imagine sharing that kind of energy and enthusiasm…it’s electrifying!
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I am definitely a girl who loves her shoes (most women I know do). I think many companies right now are trying to figure out how to change their product mix and tighten up their costs through a scouring of their operations. Some are thinking how should we be, how do we do things differently and bounce out of that perverbial box we have put ourselves in.
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