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    The Success of Social Media Can Be Tailored to All Businesses

    April 6th, 2010

    One of my colleagues and friend – put forth a wonderful opportunity to me today – to pitch a new client. Nothing is more rewarding than receiving a referral. It came forth via the client – that the idea that I – as the leader of our firm – with a long career in the fashion business prior to building our agency – might only understand social media in the context of related products such as consumer packaged goods for instance. Read the rest of this entry »


    Letting Your Fans Take A Crack at Your Advertising

    March 21st, 2010

    I have written often in this blog about what Ford has done with social media – especially since the government bailouts for the big 4 and Ford choosing not to take the money. With Scott Monty – touted as a social media leader especially via Twitter – Ford Fiesta is getting it right!
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    Using Social Media to Avert PR Challenges

    August 4th, 2009

    For many businesses still questioning how social media will benefit them and—as it relates to today’s post—Twitter. I have found yet another great example of the successes that can be derived, from a public relations perspective from corporations such as Ford, Pepsi Co., Coke and Southwest Airlines.
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