April 6th, 2010
One of my colleagues and friend – put forth a wonderful opportunity to me today – to pitch a new client. Nothing is more rewarding than receiving a referral. It came forth via the client – that the idea that I – as the leader of our firm – with a long career in the fashion business prior to building our agency – might only understand social media in the context of related products such as consumer packaged goods for instance. Read the rest of this entry »
13 Comments |
Online Marketing |
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Tagged: BLENDTEC, BLOG, BURGER KING, COMPCAST, DELL, ENGAGEMENT, Facebook, FLICKR, FORD, GRACO, IBM, MASHABLE.COM, NICOLE MCKINNEY, SAMIR BALWANI, SCOTT MONTY, SETH GODIN, SHARE, SOCIAL MEDIA, STARBUCKS, SUN MICROSYSTEMS, TWITTER, Youtube, ZAPPOS
Posted by nicolem
March 21st, 2010
I have written often in this blog about what Ford has done with social media – especially since the government bailouts for the big 4 and Ford choosing not to take the money. With Scott Monty – touted as a social media leader especially via Twitter – Ford Fiesta is getting it right!
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Brand Evangelism |
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Tagged: DEBRA OAKLAND, EUROPEAN FIESTA, Facebook, FLICKR, FORD, FORD FIESTA, FORD FIESTA MOVEMENT, FOURSQUARE, NICOLE MCKINNEY, SCOTT MONTY, SEBASTIAN, SHARE, SOCIAL MEDIA, TEAM, TEAM LOST ANGELES, TWITTER, WWW.BCADGROUP.COM
Posted by nicolem
August 4th, 2009
For many businesses still questioning how social media will benefit them and—as it relates to today’s post—Twitter. I have found yet another great example of the successes that can be derived, from a public relations perspective from corporations such as Ford, Pepsi Co., Coke and Southwest Airlines.
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Online Marketing |
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Tagged: ADAM BROWN, BLOGS, BONIN BOUGH, Brand Evangelism, COCA-COLA, COKE, CUSTOMER SERVICE, Facebook, FORD, INTERNET POSTINGS, ISSUES MANAGEMENT, J.D. SCOTT, MARCUS SCHMIDT, MICROSOFT CORP, PEPSI CO, RON PLOOF, SARAH E. NEEDLEMAN, SCOTT MONTY, SOCIAL MEDIA, SOUTHWEST AIRLINES, THERANGERSTATION.COM, TWITTER, WALL STREET JOURNAL, WEBSITE
Posted by nicolem