The latter part of this year has been difficult to keep up with blog writing. As an ongoing care giver for my 90 yr. old father (yes no cane, wheel chair or walker and living by himself) – helping get him back to health – has turned out to be another small business to run! I am sure there are many of you out there that can relate and for me family is always first. As we get closer to our solution of having him get back to his life…I too will be able to focus on providing you with more regular posts of interesting and thought provoking ideas, opinions and happenings in the world of technology and social media.

Search in the world of technology is the main driver and source of revenue for all of us looking to build our visibility online. “As a marketing strategy, SEO is used to increase a site’s relevance. The SEO recognizes how search organics work and what people are searching for. It also initiates efforts to include unique content to a site to ensure that its content is easily indexed by search engine robots, making it more appealing to users.”

As this year winds down it is important to reflect and see what the past year’s successes, failures, tragedy’s and challenges were- in order to help plan and build enthusiasm, goals and growth for the year ahead. I came across this video via Google Zeitgeist 2010 that provides you with a great overview of the top searches in 2010 around the globe. Great way to get the juices flowing as we all plan to search on in 2011.

2010 in Review

Re-live top events and moments from 2010 from around the globe through search, images, and video.

Enjoy!

Best Nicole

In the last month I have had several large potential and current clients come to us and say that they want to grow their email lists and need innovative ways to do that. With the comfort and now current use of social media – leveraging social media tools is a great way to do this. Social media tools allow for a  more targeted, relevant and successful email campaign – that encourages the recipient to get involved and better yet SHARE! Read the rest of this entry »

Today I had lunch with a new potential client. He has a successful business but is looking to grow and educate his customers on a product that does have some challenges in its brand perception. He came to me to discuss the possiblity of creating and implementing a strategy that would provide a forum for engagement and education but was so FEARFUL of failure.
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As many of our readers have probably figured out, Margaret and I—besides being women—are great fans of social media. Now that is not to say that we don’t love the feel of print or the more traditional touch of radio and television. I mean, who doesn’t love to spot a fabulous billboard while stuck in the exact same spot for 20 minutes during rush hour traffic? But we still want to continue to educate our readers on the merits, importance and possibilities of including social media in your marketing plan.
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