One of the keys to sharing information is telling a story. A story about who you are; a story about a product or brand; a story about a country or a culture. I write in our own blog that in defining a brand—everyone has a story—people use those stories to identify not only with one another but also in reference to the products and services they choose to use. In our “About Us” section of this blog, I ask “is your story being told“?
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I sign up for many ezines, blogs, rss feeds and newsletters. After a time, you find that some of them no longer provide you the info you need or want. Maybe you don’t have the time to read the mountains of information you thought you could and sometimes you decide you just want to opt out.
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Today’s post is apropos, as it addresses the fact that the means of communication prior to the advent of technology began with stories. At the dawn of evolution, stories were spread by word of mouth or drawn onto stone walls to be documented and passed along from generation to generation. I have always said that everyone has a story to tell. The value of that story is priceless when it is authentic, transparent and leads to why something clearly stands out and grabs at your core. A story that says, “this is the way I think, the way the I feel and the way that I want to lead my life.” Social media now provides the opportunity to return back to an earlier time by encouraging people to not only engage one-to-one with the products and services that they value and use, but also with each other.
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