It has been months since we have put a post on our blog. Not because we didn’t have anything to SHARE or celebrate as there is plenty of that, but rather because the demands of prioritizing as we continue to grow as a company – became our main focus.
As mentioned over the last year, I joined the millions of adults who faced the “unplanned” reality of a parent facing significant illness and the change to their lives and mine was monumental.
I think we all believe we can do it all and when reality hits you – sometimes we need to rethink “what doing it all means“. For me it has meant being the best daughter I could be first. Second it meant helping our clients understand, create and implement social/digital strategy and tactics to meet their business objectives and establish meaningful relationships with their customers.
Some may perceive this absence – to be a lack of savvy or klout for us as a business or a company. Others may have thought we dropped out of the game. Neither could be further from the truth! Marketing guru Scott Stratten often tweets on Twitter as @unmarketing - the idea that one is better to post nothing on a blog, then to post something that is not of value.
What is amazing about substance – is that we began this blog in November 2008. That was almost 4 years ago and right out of the gate I began writing about social media and digital strategy. At that time, all the clients I visited were curious to listen to what I had to say – but none of them were ready to take the chance and test it out. The information over that span of time shared on our blog and website is now relevant and used by many companies and businesses to meet their objectives and establish honest and true relationships with their customers. Funny, that it is now a mandate for all businesses to be engaging social media as a marketing strategy – for success!
From that perspective, the content, opinions, ideas and many examples from the many posts over an almost four year period are well worth the read! We encourage you to look back and see what we had to say then and see how that information matches up to your goals and needs now.
As the summer comes to a close – we look forward to once again becoming engaged and active by continuing to lead the way with ideas, opinions and new styles of engaging and encouraging you – to leverage social media and digital channels to meet your business objectives.
I tweeted the other day Digitally creative, innovative, design savvy, experiential , savvy to the user experience, agile, hungry = creative tech agency – So what does this mean and or refer to?
I was thinking about our small boutique agency. As we continue to grow and create successful campaigns for our clients, we work to carve out a space for those companies who greatly desire our skill, expertise, creative tech skills & bandwidth -while meeting and exceeding their objectives. Yes and keeping the money in their pockets with low cost innovation and implementation and high returns. Some believe the more “likers” and followers you have the better success you will be – yet they forget that it is quality not quantity you want via information and engagement. There is today no accident that your neighbor, former high school teacher, doctor, dentist and boss former & current are all on Facebook. (Yes we may all want to take an extra minute to review our privacy settings) It means that all the brands you can think of, businesses, products and services know we are all there too and they are looking for new marcom partners and business advisers to help them reach all of us. Both online and offline. It will be those such as ourselves with a wealth of award winning traditional talent and savvy experiential technical talent – who clearly understand and can translate that user experience – on an array of platforms, that will help you knock it out of the park- in reaching that customer in the place you desire to have them go.Read the rest of this entry »
The latter part of this year has been difficult to keep up with blog writing. As an ongoing care giver for my 90 yr. old father (yes no cane, wheel chair or walker and living by himself) – helping get him back to health – has turned out to be another small business to run! I am sure there are many of you out there that can relate and for me family is always first. As we get closer to our solution of having him get back to his life…I too will be able to focus on providing you with more regular posts of interesting and thought provoking ideas, opinions and happenings in the world of technology and social media.
Search in the world of technology is the main driver and source of revenue for all of us looking to build our visibility online. “As a marketing strategy, SEO is used to increase a site’s relevance. The SEO recognizes how search organics work and what people are searching for. It also initiates efforts to include unique content to a site to ensure that its content is easily indexed by search engine robots, making it more appealing to users.”
As this year winds down it is important to reflect and see what the past year’s successes, failures, tragedy’s and challenges were- in order to help plan and build enthusiasm, goals and growth for the year ahead. I came across this video via Google Zeitgeist 2010 that provides you with a great overview of the top searches in 2010 around the globe. Great way to get the juices flowing as we all plan to search on in 2011.
2010 in Review
Re-live top events and moments from 2010 from around the globe through search, images, and video.
In the last month I have had several large potential and current clients come to us and say that they want to grow their email lists and need innovative ways to do that. With the comfort and now current use of social media – leveraging social media tools is a great way to do this. Social media tools allow for a more targeted, relevant and successful email campaign – that encourages the recipient to get involved and better yet SHARE! Read the rest of this entry »
One of the wonderful things taking place at BCAD Group - is our expansion plan and addition of new team mates – who are working with us on new and exiting projects as we continue to grow! Every week we are going to feature a guest blogger. Sometimes they will guests that are working with us and on other weeks we will feature a variety of interesting people that we respect and admire to SHARE with you – their thoughts, ideas and opinions on a variety of topics. Read the rest of this entry »
It is October already and I am going to try to keep up once again with our blog posts. I start out with a new month writing about something that is of interest to most of us – marketing green. For most businesses this is an agenda and sustainability is not just a discussion point but rather a line item for budget and one of the way many businesses – are trying to show that their brand is making a commitment to being a committed corporate citizen. Read the rest of this entry »
I have not abandoned our blog and thought that I should send out another note to let people know that we are still here. As I mentioned earlier in the summer, I have been one of the main care givers for an aging father – who has encountered a time in his life where unforeseen medical issues have popped up one after another. As like many of you, one never expects the amount of time or effort that this support can demand and I am happily yet juggling all of the additional planning needed to fulfill both my personal and growing business commitments.
The amazing thing is that there are so many of us just entering into this transition of supporting our families and maturing parents – as we all continue to move on in years. Since I posted my last note – letting you know why we had lapsed on our regular posts after all these years – many of you have come forth to share your stories of the support you too – are also giving to your families and how you have worked to make room in your lives for these added adjustments and responsibilities. I thank you for those that have come forward and encourage others to share their stories with us.
I have been able to keep up posting on Twitter and Facebook as I can post from my iphone easily via Tweet Deck and hope you will continue to engage with us there as well.
Work is ways there but your health is a precious gift to which nothing is more important.
Looking forward to connecting again with you all in October!
PR has been a priority for most major corporations whether they retain a team inside or hire an agency outside of the business. “According to the Chartered Institute of Public Relations (CIPR), public relations is about reputation – the result of what you do, what you say and what others say about you. …” In some cases PR specialists were some of the first to embrace social media, in other cases PR specialists have stuck to their more traditional means of fostering relationships with key media in respective areas of print, radio, television and used the news wires to distribute their press releases with follow-up to their ongoing contacts to whom they have formed relationships. Read the rest of this entry »
We are back from taking a break with our posts and look forward to connecting with you again weekly – as we have done over the last few years.It is always interesting to hear how many companies are still fearful – of leveraging social media and use negative responses from customers as a reason to not dive in. As you have seen via many large companies Nestle, Motrin, Boeing to name a few – avoiding those customers who are complaining and or unhappy – can create issues that may become far bigger than they ever began. If you think of how you personally feel – when you are unhappy about something, speak up to that business immediately and they then find a way to fix the situation – you usually walk away not only satisfied – but far more passionate about that business or brand then you were prior to that particular situation. Read the rest of this entry »
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