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    Want to Earn Customer Loyalty? Read This.

    October 16th, 2009

    As the holiday season is now on its way, most businesses are certainly planning and thinking about how they will provide a memorable and positive shopping experience. With social media providing new ways for your customers to engage with one another and share everything under the sun—including their experiences—it has also become a touch point and, in many cases, a deciding factor for the choices that they make in all aspects of their lives.
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    Posted by nicolem

    Heralding the death of non-social media

    January 27th, 2009

    I just read a great article (after which I named this post) in I Media Connection, written by Doug Schumacher. I Media Connection is a marketing community that posts all sorts of great marketing information. This article was as humorous for me as it was informative, as it talks about the fact that even if you make a conscientious effort NOT to participate in social media, it is ultimately inevitable that you already ARE—in so many ways!
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    Posted by bcadgroup