As Social Media Week Toronto comes to an end, I want to again say how great it was for me to be able to attend some of the events that took place.  SMW takes place is several cities such as NYC, San Paulo, San Fransisco, Toronto, London and Berlin. The aim of each event is to advance the usage of social media in the corporate, public and non-profit sectors. For those who are unfamiliar, or did not attend this past week, I urge you to add it to your calendars in the future. For more info, check out socialmediaweek.org.
Read the rest of this entry »

I had a phone meeting with a dear friend yesterday and we are planning a mutually beneficial business relationship. We are discussing the launch of her new website project  and how I might support them through my business SHARE.  Their need is to create and implement social media marketing and community into their current website infrastructure.
Read the rest of this entry »

Here you go people! Today’s post is a great example of how Social Media can help you build your brand. Josh Bernoff, VP at Forrester Research and Co-author of the book Groundswell, provides a quick case study that shows you that the “proof is in the pudding” when customers are engaged about something they are passionate about. The book, by the way, should be required reading for everyone. If you have not yet read Groundswell, I urge you to go out and get it.
Read the rest of this entry »