In the last month I have had several large potential and current clients come to us and say that they want to grow their email lists and need innovative ways to do that. With the comfort and now current use of social media – leveraging social media tools is a great way to do this. Social media tools allow for a  more targeted, relevant and successful email campaign – that encourages the recipient to get involved and better yet SHARE! Read the rest of this entry »

In my last several posts I have provided case studies and all sorts of information about why your company needs to engage in social media. I would be remiss if I didn’t show some results. I wrote about the Ford Fiesta campaign where they gave 100 people Ford Fiesta cars for 6 months and asked them to blog, tweet, participate on Facebook and Youtube about their experiences. Ford—at the onset of the fall of the American Auto industry—dove right in and took the lead in terms of their use of social media. They are living proof (virtually speaking) that by integrating social media tools into your marketing strategy, you not only can successfully build a brand but also extend your reach. Letting the customer own the relationship and share that with others, leverages the credibility of a product or service in a way that the company itself just cannot do.
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I have written many posts that include tips about how to use social media tools. And in my mind, when a respected newspaper such as the Wall Street Journal features such articles, they are sending a strong message to all businesses that haven’t got into the social media marketing mode…..Get in the game!
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Happy 2009 everyone! I thought I would start the New Year on a personal note. As many of our readers know we love technology and the many social media tools such as our blog, that grant a forum for us to speak about the things that we feel are relevant, interesting and educational.
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