As Social Media Week Toronto comes to an end, I want to again say how great it was for me to be able to attend some of the events that took place.  SMW takes place is several cities such as NYC, San Paulo, San Fransisco, Toronto, London and Berlin. The aim of each event is to advance the usage of social media in the corporate, public and non-profit sectors. For those who are unfamiliar, or did not attend this past week, I urge you to add it to your calendars in the future. For more info, check out socialmediaweek.org.
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This post comes indirectly through one of my dear friends and colleague, Theresa Stephen. As we are both New Yorkers, living in Toronto, Canada, we often share info about what is happening there— although we’re focused on different industries.
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I think one of the most important things we tell our customers is that the online initiatives that everyone must now participate in, must be integrated with offline and in-store marketing channels where applicable. Integrated is the key here.

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I am have just finished watching Larry King and yes Larry is now on twitter. His guests were Ashton Kutcher and P Diddy and they were talking about the benefits of twitter and why they tweet. As you all know I write about social media daily - it’s benefits, the  interesting people leading the way and why YOU must get on board and engage your community, customers, clients, friends etc.
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