November 24th, 2009
My last post was about understanding your customers offline in order to understand what the mandate and goal is for the target market you want to reach and how best to reach them. You need to talk to them and find them, so that you can be sure that you are aiming your strategy in the right place.
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Tagged: BCAD GROUP, BILL MARIOTTS BLOG, DELL, Facebook, JASON FALLS, KEYWORDS, MONEY, NEWSELTTER, ROI, SHARE, SOCIAL MEDIA, SOCIAL MEDIA EXPLORER, SOUTHWEST AIRLINES, STRATEGY, TWITTER FOLLOWERS, WIGGLY WIGGLERS
Posted by nicolem
October 1st, 2009
Making important decisions gives us the chance to gain an understanding about the choices you make before you make them.
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Tagged: ANN CURRY, BCAD GROUP, COMCAST, EARTHKEEPER, ENGAGEMENT, Facebook, GORDHAMER, JACK NACK, JEFF SWARTZ TIMBERLAND, LOIC LE MEUR, MASHABLE.COM, NACKS BLOG, NBC, NICOLE MCKINNEY, PHOTOSHOP ADOBE, SEESMIC(), SHARE, SOCIAL MEDIA, SOREN, SOUTHWEST AIRLINES, TRADITIONAL AD CAMPAIGNS, TRANSPARENT, TWITTER, WEBSITE
Posted by nicolem
August 4th, 2009
For many businesses still questioning how social media will benefit them and—as it relates to today’s post—Twitter. I have found yet another great example of the successes that can be derived, from a public relations perspective from corporations such as Ford, Pepsi Co., Coke and Southwest Airlines.
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Tagged: ADAM BROWN, BLOGS, BONIN BOUGH, Brand Evangelism, COCA-COLA, COKE, CUSTOMER SERVICE, Facebook, FORD, INTERNET POSTINGS, ISSUES MANAGEMENT, J.D. SCOTT, MARCUS SCHMIDT, MICROSOFT CORP, PEPSI CO, RON PLOOF, SARAH E. NEEDLEMAN, SCOTT MONTY, SOCIAL MEDIA, SOUTHWEST AIRLINES, THERANGERSTATION.COM, TWITTER, WALL STREET JOURNAL, WEBSITE
Posted by nicolem
