This is the mega million dollar question. We don’t need to mention the stats. All businesses are now re-analyzing their marketing mixes and plans to find out who really is their target market. I think marketing to women is truly key for all businesses. The problem is (as mentioned in a meeting earlier this week) what happens if we market to women and we find out—through our research and analysis—that our target market is really men or a higher percentage of men? What do we do then?
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As a women owned and run company, we certainly pride ourselves on the unique fact that—as women—we have a deeper insight into this highly important target market. We do not forget, by any means, the modern person, family or man, of course. The beauty of marketing with intelligence and respect is that men benefit too!
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There are a gazillion articles including my daily weekly posts that talk to the benefit of social media. In the end what you really want to see as you make your assessment is stats. I try not to post too many stats here as I want to encourage the sharing and educational format of learning. And stats (although the “proof is in the pudding“) can sometimes detract from that.
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