May 4th, 2009
There are a gazillion articles including my daily weekly posts that talk to the benefit of social media. In the end what you really want to see as you make your assessment is stats. I try not to post too many stats here as I want to encourage the sharing and educational format of learning. And stats (although the “proof is in the pudding“) can sometimes detract from that.
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Tagged: BUSINESS, BUSINESS RELATIONSHIPS, EDUCATION, MARKETING, MICHAEL STELZNER, NICOLE MCKINNEY, SEARCH ENGINE RANKINGS, SHARE, SOCIAL MEDIA, STATS, TARGET AUDIENCE, TOOLS, TWITTER, WRITINGWHITEPAPERS.COM
Posted by nicolem
March 31st, 2009
I saw this article in my inbox and it spoke to me as I think the key for every marketing and branding action you take comes down to informative content. What people now need is to find out is what value your offering has for them—can it fulfill a need, challenge, or enhance how they live their life? The 21st century customer is now so educated that they are not interested in what you do but, more importantly, how you share information that is of value to them. Can the customer feel your passion in what you do? That energy can be elecrifying and spread like wildfire!
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Tagged: CONTENT, DESIGN, GUERILLA MARKETING, JAY CONRAD LEVINSON, MARKETING BUDGET, NICOLE MCKINNEY, PROMOTION, TARGET AUDIENCE, TV COMMERCIAL, WEBSITE
Posted by nicolem
