This is the mega million dollar question. We don’t need to mention the stats. All businesses are now re-analyzing their marketing mixes and plans to find out who really is their target market. I think marketing to women is truly key for all businesses. The problem is (as mentioned in a meeting earlier this week) what happens if we market to women and we find out—through our research and analysis—that our target market is really men or a higher percentage of men? What do we do then?
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In light of the response that I have received from some of my Linkedin Group members about the posts that I have shared—regarding social media—there is still a discomfort in moving ahead for many companies and business people. There are many others that are diving in and can see that this is now the best way to get leverage with their customers in this new soft economy—preparing for the robust but different future. We know that if you create the right strategy to begin with (know what your goals are before you start) you can and will be successful. Better yet, focus on the target market that has the spending and decision making power. Yes…I’m talking about women. They use social media and spend a significant time online. They love to share information and they want to engage with the companies that will fulfill their needs and address their challenges (because they understand). And the end benefit is that your company will gain a brand evangelist and a repeat customer that spreads the word to others like wild fire!
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I have a one word answer. Women. The Economist suggests that  women in the West are responsible for more than 80% of purchase decisons. That means they are purchasing in every product category—regardless of what many stereotypes suggest. That means not just great bags and shoes, but consumer electronics, cars and their maintenance and parts. That means the “traditional boy toys” are now the domain of the woman purchaser or decision maker that will decide what “boy toy” to buy!
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Share says on it’s home page that women are unique; we have have many voices and we want you to listen to us. Our goal and mission as a business is to engage everyone. And to make others realize the importance of focusing on, and incorporating into their marketing plans and strategy, ways to connect and engage one of the most important and lucrative target markets in this current economy. Women.
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Well into his first full week as President of the United States, Barack Obama—with the backing of the US Congress—is signing into legislation equal pay for equal work! Woot as many say on twitter when someone loves something.
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There is a saying that says beauty is only skin deep. I truly believe and live each day as a woman who sees beauty in individuality. But while I do believe and live in that sense of importance for ones true self—for many women and tween/teen girls—beauty is directly related and decided by the endless barrage of media that tells us a women must be tall and thin with a long mane of gorgeously coiffed hair and dressed in fabulous designer clothes to be qualified to be beautiful.
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The title of this post comes from an article I read yesterday in the Huffington Post which, since we’re on the subject of women, happens to be run by Arianna Huffington, founder. (As a side note, reports indicate that the news blog is now worth more than some traditional newspaper companies. But that, my friends, is a discussion for another day!). This particular article, written by Cecile Richard’s, lauds Obama’s selection of Hillary Clinton for Secretary of State and the fact that she will champion women’s health worldwide. As I’m sure most of you are aware, this stems back from her stay in the White House (back in the early 90’s), during which time she was selected by her husband to head and champion a universal health care program for the US. The article continues:
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I am going to post the link to the article where I found this quote. I think it’s one of the most helpful and insightful articles I have read in quite a while. The title is “Multiscreen Madman” and it’s from the New York Times (yes, one of my favorite sources of information). This article features an interview with Robert Rasmussen, executive creative director of the Nike account at R/GA, AKQA chief creative officer Lars Bastholm and Barbarian Group CEO Benjamin Palmer.
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