Social Computing Behavior = Different Types of People Who Connect Via Different Types of Social Networks
May 4th, 2010This concept began a few years ago with one of my favorite books on the digital world and social media – Groundswell. The concept of social computing behavior is understanding who your target market is and then how they like to communicate. For example -there are the early adapters or influencers who are the leaders – using the newest technology – then there are those – that are spectators – who might like to read blogs -but don’t comment yet they too are engaged. Creating platforms that focus on the variety of people and they way they like to connect – is how you are going to – connect.create.cultivate – a relationship with your customers. Read the rest of this entry »
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